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Jumpline.com Charged My Credit Card Without My Consent

I opened a free 1 year hosting account at Jumpline.com through an offer they were running and never used it. While opening the account I had given my credit card details for verification.

Last month I got a mail from them with an Invoice saying that my account would be renewed. I replied back to that mail asking them to cancel my account as I was not using it and not charge my credit card. As I did not get any reply from them, I assumed they must have cancelled my account.

Today I was shocked to see that they had charged me $191.40 inspite of my mail. When I opened a Support ticket I got this reply from them:

Unfortunately I do not see any other Support Tickets submitted by you regarding the cancellation of your account. Jumpline.com sent out a notification via email 30 days prior to the bill date informing you of the upcoming renewal.

If you wish to cancel your service, you must do so prior to your next due date to avoid being charged for additional month(s) of service. A completed cancellation form is required to remove all products you wish to cancel.

You will need to login to your Customer Manager [url] to do this. Once you login to the Customer Manager you will click on the Change Renewal Options link under Product Information.

JUMPLINE.COM does not offer a prorated refund based on the early cancellation of your hosting account. If you are on a multi-month payment interval and wish to cancel a hosting account prior to the end of the term, you will forfeit any money paid for the hosting account. Once money has been received on a hosting account, this account will be considered under contract for the service provided by JUMPLINE.COM for the term of agreement. This policy is in effect for all hosting accounts at JUMPLINE.COM.

The account(s)/product(s) will remain active and continue to be billed unless we receive the completed form.

They could've replied to my mail with this information 1 month ago and I would have done the needful but they did not. Inspite of requesting for a refund, they are not giving me one. This is a clear breach of trust. Should I apply for a chargeback with my credit card company?